PDF Ebook Designing Brand Identity: An Essential Guide for the Whole Branding Team
PDF Ebook Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
PDF Ebook Designing Brand Identity: An Essential Guide for the Whole Branding Team
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From the Back Cover
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
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About the Author
Alina Wheeler, Philadelphia, PABranding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.
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Product details
Hardcover: 336 pages
Publisher: Wiley; 5 edition (October 16, 2017)
Language: English
ISBN-10: 1118980824
ISBN-13: 978-1118980828
Product Dimensions:
8.8 x 0.8 x 11 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
231 customer reviews
Amazon Best Sellers Rank:
#14,973 in Books (See Top 100 in Books)
Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.
This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.
This is a book of whats but not hows or more importantly, whys. It's a glorified glossary design book with quotes.I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.
I’m a design student so I do value a beautifully designed book, which this is. However, I found it lacking in detailed information and felt like I wasn’t learning much from it so I returned it after a few days.
This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.Think it's a bit out dated. Can't wait for the next edition.
It speaks from every stakeholder perspective. Very well done.
Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.
Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.
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